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Holistic Marketing Services defines are all the dimensions of marketing through which a new and existing customer can be delighted. These comprise of 8 components:
Marketing Strategy
Market Research
Designing of Market Offering
Integrated Marketing Communication
Sales channel engineering
Customer Relationship Management
Brand Building
Digital Marketing
The above listed components are mixed-and-matched to form 6 broad service umbrellas. Brands that wish to excel need to incorporate all the service umbrellas depicted below.
