Holistic Marketing Services

Holistic Marketing Services defines are all the dimensions of marketing through which a new and existing customer can be delighted. These comprise of 8 components:

• Marketing Strategy

• Market Research

• Designing of Market Offering

• Integrated Marketing Communication

• Sales channel engineering

• Customer Relationship Management

• Brand Building

• Digital Marketing

The above listed components are mixed-and-matched to form 6 broad service umbrellas. Brands that wish to excel need to incorporate all the service umbrellas depicted below.