Holistic Marketing Services

Holistic Marketing Services defines are all the dimensions of marketing through which a new and existing customer can be delighted. These comprise of 8 components:

  • Marketing Strategy

  • Market Research

  • Designing of Market Offering

  • Integrated Marketing Communication

  • Sales channel engineering

  • Customer Relationship Management

  • Brand Building

  • Digital Marketing

The above listed components are mixed-and-matched to form 6 broad service umbrellas. Brands that wish to excel need to incorporate all the service umbrellas depicted below.